Xueqi (Sookie) Bao

I am a Ph.D. candidate in Marketing (Consumer Behavior) at INSEAD.

My research examines how consumers use contextual and behavioral cues to form perceptions of others, products, brands, and social media platforms. I study how the meaning of situations and individuals’ engagement with them shape judgments of appropriateness, morality, social status, and influence consumer engagement.

I'm currently on the job market.