Xueqi (Sookie) Bao

I am a Ph.D. candidate in Marketing (Consumer Behavior) at INSEAD.

My research examines how consumers use contextual and behavioral cues to form perceptions of others, products, brands, and social media platforms. Specifically, I study how the meaning of a situation, such as its sacredness, and individuals’ engagement with their surroundings shape judgments of appropriateness, morality, and social status, as well as downstream consumer behavior.

I'm currently on the job market.